No direct impact on sales from Ronaldo snub: Coca-Cola

Coca-Cola Co has no longer noticed any direct gross sales have an effect on after Portugal football participant Cristiano Ronaldo got rid of two bottles of its soda positioned in entrance of him at a Euro 2020 press convention in June, the beverage large’s finance leader mentioned on Wednesday.

Ronaldo, a well being enthusiast with an aversion to carbonated beverages, snubbed the emblem by means of retaining a bottle of water and pronouncing “agua”, Portuguese and Spanish for water. His motion despatched the web right into a frenzy and in brief wiped off billions of greenbacks from the corporate’s marketplace capitalization.

“It’s important to take the lengthy view on those partnerships. You are at all times going to have some occasions that do not essentially move your approach and we simply take care of them and set up them as such,” Coca-Cola Leader Monetary Officer John Murphy mentioned in an interview.

Euro 2020 match sponsors really feel the warmth after public snubs from Ronaldo, Locatelli

“Our dedication to those main tournaments has no longer been affected,” Murphy added.

The soda maker raised its full-year gross sales and benefit forecasts on Wednesday, as call for bounces again from pandemic lows for its drinks following the re-opening of theaters, eating places and stadiums.

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